Two technology giants, Microsoft and Adobe have announced their partnership to promote among their mutual customer, the use of each other’s cloud-computing tools. According to Microsoft, Adobe will now make Azure its preferred cloud platform for its three main services: the Adobe Marketing cloud, Creative cloud and Documents cloud.
Cloud computing is a business in which companies rent web-based infrastructure to run their software instead of their own backroom servers.
According to the terms of this new deal, Adobe will use SQL server and Azure’s machine learning services available in the Microsoft Cortana Intelligence suite. It is going to be a give and take deal in which both parties will depend on each other for its success.
This is a massive milestone according to Satya Nadella, Microsoft’s chief executive. This ”Massive milestone” is as a result of the pact in 2015 which linked some Adobe products to Microsoft’s customer relationship management tools.
With this new deal, the maker of Pics Art for example, will use Microsoft’s network of on-demand data storage and processing power to run its web-based digital media and marketing software.
On the reason for the partnership, the President and CEO of Adobe at the keynote session said, ”Customers today expect a well-designed personalized and consistent experience every time they engage with a brand, which is why Adobe and Microsoft will bring together the Cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.” Microsoft itself will now make the Adobe Marketing Cloud its preferred marketing service for Dynamics Enterprise 365 and the two companies will collaborate on data integrations that will make it easier for their users to work across the two services. This sounds like an exciting partnership and we can only wish both companies the best of luck as they delve into it.